Celebrating Irish Food Excellence at Bloom with Ór-Real Irish Butter
Over the June Bank Holiday weekend, Bord Bia’s Bloom Festival once again became the heart of Irish food and horticulture — and we were thrilled to see our valued client, Ór-Real Irish Butter, proudly take their place at the centre of it all for the third consecutive year.
This year’s event marked a significant milestone for the Ór team, not just as returning exhibitors, but as a brand that continues to build loyal customers and national presence. Bloom offers a unique platform where producers can tell their stories face-to-face with the public, and Ór made the most of that opportunity — connecting with both long-time supporters and new fans discovering the golden goodness of real Irish butter for the first time.
It was also the perfect stage to showcase their new 227g packs – both Salted and Unsalted – ideal for smaller households and baking moments. The feedback from festivalgoers was incredibly positive, and the visibility generated across the weekend helps strengthen Ór’s positioning as a premium Irish butter, proudly rooted in tradition and trusted by modern consumers.
As the marketing partner behind Ór-Real Irish Butter, McCool Solutions is proud to support the brand with strategic planning, digital marketing, campaign rollouts, and in-store activations. We know that events like Bloom are about more than just visibility – they’re about brand experience, storytelling, and connection.
Congratulations to the whole Ór team on another successful Bloom – we’re already looking forward to next year.
If you’re a growing Irish food brand and want marketing that delivers results without the overhead of a full-time team, get in touch. Let’s build something great together.