At McCool Solutions, we’re always proud to shine a light on our clients’ successes—and this month, we’re delighted to celebrate an exciting new product launch from the team at Truly Irish: their brand-new Rashers made without Nitrites a game-changer for Irish breakfast lovers and health-conscious shoppers alike.

As a company rooted in Irish farming and food traditions, Truly Irish continues to champion innovation while staying true to its values of quality, traceability, and farmer-owned production. Their latest development reflects a deep commitment to evolving consumer needs—offering a rasher with made with no Nitrites while maintaining the signature flavour Irish families know and love.

The new Rashers made without Nitrites are crafted using natural fruit and vegetable extracts, a cleaner, more transparent approach to curing that’s growing in popularity across Europe. The product has already hit shelves in select retailers and is being hailed as a welcome alternative for those looking to reduce artificial additives in their diets.

This move not only strengthens Truly Irish’s product portfolio—it’s also a bold step in supporting Ireland’s pig farmers, as all Truly Irish pork is sourced from 100% Bord Bia Approved Irish family farms.

We’ve had the pleasure of working alongside Truly Irish to amplify their voice online—from product launches to recipe inspiration and Irish food traditions. Their latest launch is just another reason why they’re a standout name in the Irish agri-food sector.

Want to try them for yourself? Look for Truly Irish Rashers made without Nitrites in your local store—or follow @TrulyIrish for updates, recipes, and more.

Here’s to smart food innovation and the Irish farmers making it happen! 👏