Una Murphy


My mission is to offer my clients a personal, clear and “hands on” service that can sometimes be harder to find in larger Digital Marketing service providers.  I founded McCool Solutions to offer common sense & realistic digital strategy provided by an actual person – who is happy to explain where needed.  

Communication is the absolute key to success – and understanding my client’s business objectives is crucial.  My clients benefit from extensive Marketing & E-Commerce experience and enjoy the cost saving benefits, flexibility & specialization that McCool Solutions provides.

I started my career in 1997 and worked in the hospitality sector in operations  for many top hotels including the Jury’s Group, Blarney Park Hotel & Fitzpatrick Castle before specialising in marketing & sales.  My marketing & sales focus brought me to Loyaltybuild where I was Product Manager for 8 years and managed the amazing team that provided the hotel supply for the SuperValu’s incredibly successful  “Hotel Getaway Breaks” campaign that ran successfully through the late nineties and noughties. At the peak of its success Loyaltybuild generated 325,000 room nights a year and generated more than €3.5 million for the Irish Hospitality Industry annually. My role involved managing the team who maintained relationships & supply with over 600 top independent hotels and hotel chains throughout Ireland & the UK including Dalata, Radisson Group, Clarion Group and many, many more.  

Before starting my own business I worked with Avvio for 6 years – a progressive, innovative Web Design, Digital and E-Commerce company where I managed the fantastic Avvio  E-Commerce Team.   These years offered invaluable insight and expertise into all aspects of E-Commerce Account Management, Digital Marketing, Website Optimization along with AI & Machine learning to provide a seamless end to end customer booking experience.  At Avvio, I personally managed the E-Commerce accounts for leading hospitality brand names such as Adare Manor, Dromoland Castle, MHL Hotels & Splash Hospitality.  


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